Welcome to my blog
Privacy-First Analytics & SEO Insights
Hi, I’m Sophie. I help marketers understand their audience without creepy tracking. Here you’ll find guides on Plausible, Fathom, Matomo, and ethical SEO strategies.
What I Write About
Practical insights on privacy-respecting analytics, SEO, and marketing — no fluff, just what works.
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Privacy Analytics
Deep dives into Plausible, Fathom, Matomo, Simple Analytics — setup guides, comparisons, and real-world use cases.
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SEO Strategy
Technical SEO, content optimization, and ranking strategies that work without relying on invasive user tracking.
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Cookieless Marketing
First-party data strategies, consent-free tracking, and thriving in a world without third-party cookies.
Latest from the Blog
Privacy Analytics
Plausible vs Fathom: Which Privacy-First Analytics Tool is Right for You?
A detailed comparison of the two most popular Google Analytics alternatives…
SEO Strategy
SEO Without User Tracking: A Complete Guide for 2025
How to rank your content and understand your audience without invasive analytics…
Cookieless Marketing
The Complete Guide to First-Party Data Strategy
Building a sustainable marketing strategy in a post-cookie world…
Why Privacy-First?
I used to be a Google Analytics power user. Custom dimensions, complex funnels, user-level tracking — you name it.
Then I started asking: do we really need all this data?
Turns out, most businesses don’t. A lightweight, privacy-friendly analytics tool can tell you what matters — without the legal headaches, without the cookie consent pop-ups, and without feeling like you’re spying on people.
“The best analytics setup is one your visitors never notice — because it respects them.”
— Sophie Darge
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